Business Consultancy

With this consulting service we help our clients by conducting market assessment studies so that they can make informed decisions about market entry, product development, and investment opportunities. This includes:

• Industry analysis: Evaluating the size, growth rate, and competitive landscape of the target market, including market trends and future growth potential.
• Customer analysis: Identifying and profiling the target customer segments, including their preferences, buying behaviour, and purchase patterns.
• Competitive analysis: Assessing the strengths, weaknesses, opportunities, and threats of existing and potential competitors in the target market.
• Market segmentation: Dividing the market into distinct customer groups based on common characteristics and needs.
• Market entry strategy: Developing a plan for entering the target market, including pricing, distribution, and promotion strategies.
• Investment analysis: Evaluating the potential return on investment for a new product, service, or market entry strategy.

We provide go-to-market strategy (GTM strategy) encompassing all aspects of our client’s product or service launch, including product positioning, target customers, pricing, sales and distribution channels, and promotional activities.

Here are some key elements that are typically included in a GTM strategy:

• Market research: Conducting market research to identify customer needs, preferences, and behaviours, as well as competitive landscape, and market trends.
• Product positioning: Defining the unique value proposition of the product or service, and how it differentiates from the competition.
• Target customers: Identifying the target audience for the product or service, including demographic and psychographic profiles.
• Pricing strategy: Determining the optimal pricing strategy based on the target market, competitive pricing, and the product's value proposition.
• Sales and distribution channels: Determining the most effective sales and distribution channels, such as online sales, direct sales, or through partnerships with distributors or resellers.
• Promotion strategy: Developing a promotional plan, which may include advertising, public relations, content marketing, social media, and events.
• Performance metrics: Establishing key performance indicators (KPIs) to measure the effectiveness of the GTM strategy, such as sales, customer acquisition cost, and customer lifetime value.

We help our clients bring a product or service to Bangladeshi market. 

• Here are some key steps involved in the commercialisation process:
• Market analysis: Conducting market research to identify the target market niche, potential customers, and competitors.
• Proof of concept: Piloting the product in Bangladeshi setting to test the feasibility of the product.
• Business planning: Developing a business plan that outlines the strategy, goals, and resources required for the commercialisation process.
• Intellectual property protection: Obtaining patents, trademarks, and copyrights to protect the intellectual property associated with the product or service.
• Marketing and sales: Developing a marketing plan that includes pricing, promotion, and distribution strategies to reach the target market and generate sales.
• Launch and distribution: Launching the product or service and establishing distribution channels to ensure that the product or service reaches customers efficiently and effectively.